The Role of Sustainable Marketing in the Continued Activity of Economic Institutions

Abstract

The study aims at identifying the impact of sustainable marketing on the continued marketing activity of institutions for economic institutions by highlighting the contribution of sustainable marketing characteristics to the survival and sustainability of small and medium enterprises, including the Guedila Mineral Water Establishment based in the city of Jammoura, Biskra State, Quality and meet the needs of various consumers. The problem of research has been: What is the impact of sustainable marketing on the continued marketing activity of a Guedila Miniral water Biskra? Where the applied study for sustainable marketing was at Establishment Guedila Miniral water Biskra. The study found that the role of sustainable marketing was reflected in the survival of a similar mineral water institution, but this remains relatively as there are no indicators of sustainable marketing that are absolutely and directly related to economic institutions.