Conversational Commerce as a Strategic Lever: Empowering Startups in the Digital Economy

Abstract

This study examines the concept of conversational commerce (CC) as an innovative mechanism for simplifying customer decision-making processes and strengthening interactive relationships between brands and consumers. Employing a descriptive approach, the research positions CC as an intelligent medium capable of adapting to the dynamic transformations of digital markets. The findings demonstrate that conversational commerce fosters continuous two-way interactive relationships, thereby generating added value that enhances the operational efficiency of startup business activities and supports their sustainable growth within contemporary entrepreneurial ecosystems.