The Role of Economic Institutions in Developing Tomorrow's Green Markets and Achieving Environmental Sustainability

Abstract

Green markets are becoming more attractive with technological developments and consumers' awareness of the environment is increasing all over the world. Organizations fall between the option of offering a net-emission product, or reducing the percentage of carbon in the product to release demand. This study highlights the role of ArcelorMittal’s targeted green portfolio, which is a leader in the iron and steel markets.The targeted sectors were identified by designing the green portfolio and creating a green pricing strategy, which enabled it to support the development of a number of green food markets, such as the hydrogen market, clean energies, recycling plastics, and the electric car market, and achieving sustainability by marketing Its products that enhance sustainability and have a reduced carbon footprint in the field of transportation with its various means and infrastructure, renewable energies, construction, home appliances, and packaging.